A modern blue and white graphic with the title “How to Customize a QR Code with Your Logo and Brand Colors.” It features a stylized QR code in branded colors with a company logo in the center, surrounded by a circular frame and a call-to-action text below.

How to Customize a QR Code with Your Logo and Brand Colors

Created on 25 April, 2025 • 0 views • 1 minutes read

Learn how to customize a QR code with your logo, brand colors, and style. Boost engagement and brand recognition with personalized QR code design tips.

QR codes have become a powerful tool for businesses — not just for linking content, but also for reinforcing brand identity. In 2025, a generic black-and-white code is no longer enough. If you want your QR code to stand out and feel on-brand, customization is the key.

In this article, we’ll show you how to design a custom QR code with your logo, brand colors, and style — without compromising its scannability.

Why Customize a QR Code?

Branded QR codes:

  • Improve trust and professionalism
  • Increase scan rates
  • Create a seamless brand experience
  • Make printed marketing more visually appealing

What You Can Customize

  1. Logo placement (centered or corner)
  2. Color palette (background, foreground)
  3. Shape of dots and eyes
  4. Frame or CTA (Call-to-Action) text
  5. Background image (light opacity)
  6. Overall design style (rounded, geometric, minimalistic)

Step-by-Step: How to Customize Your QR Code

1️⃣ Choose a QR Code Generator

Use a platform like VSEO.xyz that offers full customization features, including:

  • Logo upload
  • Hex code color pickers
  • Eye and dot styling
  • Dynamic tracking

2️⃣ Upload Your Logo

  • Use a high-resolution PNG with transparent background.
  • Make sure the logo doesn’t cover more than 30% of the QR code.
  • Place it in the center for balance.

3️⃣ Select Your Brand Colors

  • Set the foreground to your primary brand color.
  • Set the background to white or a light neutral tone.
  • Avoid low contrast combinations (like yellow on white).

✔️ Tip: Use your official brand hex codes for perfect alignment with your visual identity.

4️⃣ Customize the Shapes

  • QR dots: Choose circular or rounded square styles to soften the look.
  • Eyes: Customize the inner and outer eyes to match your branding.

5️⃣ Add a Frame or CTA

Frames with text like:

  • “Scan Me”
  • “Get the App”
  • “Join the Club” ...can boost scan rates and guide users.

Make sure your CTA is readable and on-brand.

6️⃣ Test for Scannability

Before printing or sharing your QR code:

  • Test it on multiple devices
  • Use both iOS and Android
  • Try from different distances and lighting

What to Avoid

  • Too much logo coverage (it blocks the code)
  • Overly complex color gradients
  • Dark backgrounds with dark QR code elements
  • Tiny printing sizes (under 2 cm x 2 cm)

Final Thoughts

A well-designed QR code isn't just a tool — it's a branding opportunity. By customizing your QR code with a logo and brand colors, you turn a functional square into a powerful touchpoint that reinforces your identity across digital and print.

✨ Want to try it now? 👉 Customize your QR code instantly with VSEO.xyz

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